Audience Research

This is the comparable profile for Donnie Darko; as you can see the audience is male dominated, and is mainly seen by class C1. Most people who are interested in this film is aged 15 - 24.

This the comparable profile for Amelie. As you can see, the film is dominated by females and seen by the higher class of AB. The dominant age for seeing this film is 45+.

The art house genre requires more intellectual and open minded audience than other more popular genres. This is because of the unusual content, which includes weird stories that might even disgust others, or requires a cultural background understanding. Some have subtitles which limits the audience appeal. Most people used to Hollywood blockbusters that is only made for entertainment, while quirky films might have something more to say.We have created a questionnaire to research audience’s opinion on art films and if they would be interested in them.

Audience Research Questionnaire
Age:
Gender:

Job title:

What genre(s) do you like to watch at the cinema?

Do actors or directors influence your choice in seeing a film? If so, why?

Do you know what an Arthouse Film is?
What do you find interesting about Arthouse films, why?
Do subtitles put you off from watching a film?
Can you name any examples of Arthouse films? Who influenced you, what did you like about it?

We collected some results and majority of people knew what an Arthouse film was; people who didn't know, once we explained it, they realised they had watched an Arthouse film with out realising it. They enjoyed the film because it was quirky and interesting. Some people thought that arthouse films were based on untouchable subjects, and this was unique yet some thought it was a little odd.