Evaluation

Question One: In what ways does your media products use, develop or challenge forms and conventions of real media?
· Codes are visual or audio elements that the audience can see or hear.
· Conventions are stereotypes that the audience expects from characters in a particular genre; in our case this is Arthouse.
· Form is a basic structure of media text includes, camera, sound, editing, mise en scene; and our structure is a teaser trailer, magazine cover and a poster.

Our teaser trailer used these different elements from other Arthouse films:

Visual Elements
· Birds eye view shot and the spilt screen from Requiem of a Dream; which shows contrast between the characters. Also, the extreme close up of the eye changing pupil size is also from Requiem of a Dream.
· The canted angle from Donnie Darko
· Graffiti as a background from Volver.
· Sepia tones from Amelie and Delicatessen
· The Brighton beach long shot was used to show the location and connection between the characters.

Audio Elements
· From our sound research we discovered that most Arthouse films use string instruments as the soundtrack. Therefore our soundtrack was a guitar which emphasised the warm feeling. The rhythm builds up to create enigma and then fades out.
· We used the Spanish language as an inspiration from Pedro Almodovar films.

Conventions
· Our storyline contains untouchable taboo like events in childhood for example rape. We got the idea from Pedro Almodovar’s films.
· Strong contrast between and within the characters, which applies to most Arthouse films.
· Romance and drama

Forms
· Split screen, canted angle
· Sepia tones, luminance and channel map (overlay between shots)
· Backgrounds, costume, make up and prop

Developed and Challenged
Visual and Audio
· Subtitles in different places on screen
· Jump cut
· Reverse shot
· Jaw harp
· Typography in titles – got from dafont.com

Conventions
· Superstition; mirror smash, black cat instead of normal cat
· Bubbles – childhood memoir

Question Two: How effective is the combination of your main product and ancillary texts?
· The cat logo was used on our poster and the cat was mentioned in the trailer and appeared on screen too.
· Colour – sepia tones are featured in our magazine cover, poster and trailer.
· Two shots – suggesting the main characters of the storyline.
· Lighting – used in all of our products.
· Setting – warm feel. Graffiti was used in the trailer and magazine cover background.
· Typography – unique font in our products link together.
· Costume – complimentary colours.

Question Three: What have you learned from your audience feedback?
· From the audience feedback, we improved the storyline as we changed the order of shot, to create enigma.
· We received comments about the level of background noise which we were unable to change.
· Addition of the black cat at the end of our trailer to create quirkiness and to connect to superstition.
· Changed the font in the trailer to suit our genre of Arthouse.
· We cropped the edge of our production company animation to make it less jumpy.
· We developed our magazine cover, we changed the background, and the typography to suit the magazine we chose Little White Lies.
· Pearl and Dean – looked at the comparable profiles for Amelie and Donnie Darko to have an idea of the structure of the audience.
· We are aware that our audience is an older generation.

Creating our film poster

When creating our poster for our film, we used a two shot of the main chracters and again changed the tones to be like sepia and very contrasting to keep our trailer and poster connected. This helps keep in sync with our genre of Arthouse. We also used the same font as our trailer again to keep the connection. We made our poster look professional by adding the detail at the top including the directors name and writer etc. We kept our poster quite simple and just had the date it was out; we also added some logos at the bottom of it as our sponsors, including Film4, Festival de Cannes and our production company logo Gonzo the cat. This adds a personal twist and makes our poster look professional.
Below is our final design.

Additin of Gonzo

We got suggested that adding a black cat into our trailer would have a quite quirky and dramatic effect. That’s because in the trailer the character Iva mentions black cats and superstitions. Coincidentally I happen to have a black cat at home, called Gonzo, so I filmed him walking across the screen and we edited him into the end of our trailer and added a motion blur on top so it looks a bit unreal and dreamy.It worked and looked well and this is how Gonzales became a superstar.

Creating the Magazine cover

First we started creating a magazine cover everyone else is doing. A total film magazine cover with a realistic whole body shot of our main characters. Than we realized that our kind of art house film would not be on a film magazine cover, which is based on Hollywood blockbusters.

This is why we decided to use one our our really strong close up photo as a main image on the magazine cover of little white lies, which is an independent magazine focusing on quirky, art house films. We used Photoshop filters to create a not realistic high contrast cartoon style picture. We choose the colour brown because we often used sepia in our film, and it would be something to connect the poster with the film. We used a nicely contrasting blue background, we overlaid the Spanish flag's logo in the background to add something that relates to Spanish but it didn’t work well.

After we changed the background colour to something warmer to suggest a romantic story, and we got the sunrise effect idea from other covers of Little White Lies. Than the complementary colours of green titles were added, but it just still was not right and also the sunrise effect didn’t fit with our story.

This one is the final magazine cover. The background is purple which is between the warm reddish and contrasting blue. There is a part of graffiti in the background to relate to our shots in the trailer. The main picture colour is changed to black to emphasize it and give it more characteristic, so the background doesn’t take off the eyes of the actors. The title 'The Desire Issue' matches the colour of the background and has a quite quirky font. The smaller titles are white so they stand out and they are easy to read. I think we did a good, developed job on this magazine cover and it fits in with the style of 'Little White Lies'. Maybe the background should be paler and a little gentler, but we tried playing around with different colours, intensity and saturation, but this looked the best.

Little White Lies Research

We looked at the magazine 'Little White Lies', as it was quirky and we liked the idea of an extreme bold magazine cover. This independent film magazine is also specialised for arthouse genre films. The signature of this magazine is the white stamp with the title of the magazine along with the title and price of the magazine. The magazine specialises in a particular film and the magazine is based around that issue. Also the magazine has won awards for graphic design and the magazine is so bold and stands out on the shelves. That is what we want our magazine to do. All covers and actually the whole magazine is beautifully designed and requires highly photoshop skilled designers to create it. We decided to create our magazine cover up to this standard. We need to use sharp contrasting colours, photoshop manipulations and quirky fonts. We chose this magazine due to the types of films it specialises in, to start of with, we used the Total Film magazine,but it didn't suit our genre; so we therefore switched to this one.

Title of our film

Desire.
We thought of the title 'Desire' as it carries connotations of passion and love .On the other hand, it is wanted by so many, yet not everyone can always have it. We thought this works for our teaser trailer as the two main characters, Iva and Adam, have a hidden secret. Their love and passion for each other is so strong, yet a childhood secret may deflect from their love.

Bibliography

http://en.wikipedia.org/wiki/Art_house

http://www.empireonline.com/

http://www.totalfilm.com/

http://www.dailymail.co.uk/home/index.html

http://www.guardian.co.uk/

http://www.timesonline.co.uk/tol/news/

http://www.dafont.com/

http://images.google.com/images?hl=en&client=firefox-a&rls=org.mozilla:hu:official&hs=faQ&resnum=0&q=art%20house%20films&um=1&ie=UTF-8&sa=N&tab=wi

http://www.drafthouse.com/winchester/admin/Images/new-moon-poster2-692x1024.jpg

http://www.igadgetlife.com/wp-content/uploads/2007/04/total_film_cover.jpg

http://en.wikipedia.org/wiki/Donnie_Darko

These are the links from where we collected our information or pictures for our research.